In trying to build and start a law firm in the best way possible, I have obviously been thinking a lot about law firm websites optimization and how to get client to my website. A recent post on Lawyerist about designining a website “call to action” is very relevant to my law firm website goals.
As many of you many know, the Lawyerist is an excellent lawyer blog that has quite a few contributors. It is a good site with good content. I suggest you check it out. Today, there was a post about having a “call to action” on your website. The call to action, as I understand it, is getting the client to click on what you want them to click on – your name, number, and contact information.
I’ve thought of this before, but I’ve realized that I need to me more diligent about it. My idea was to offer a free consultation and get phone calls that way. People always call more if they think they aren’t going to have to pay for the lawyer phone call. Thus, the free consultation button. I don’t intend on working for free, but I have found that I can usually consult with someone for ten to fifteen minutes about their problem over the phone. If it is a case I think I can handle, the client and I get along, and I think the client will pay their bill, that is usually when I try and make the sale.
But, is that enough? I don’t really think so. I have realized that I need to have more on my website to get people to actually pick up the phone or shoot me an email. I’m going to work on it. My law firm website currently has a logo section. That logo is something I’m going to focus more on. I also intend to include more information in the footer of the website for people to contact me when they are seeking legal services.
From a practical, marketing perspective, starting a law firm is all about getting the phone to ring and getting people in the door. Being a good attorney and practicing in an ethical fashion are equally important. I don’t intend to wait and I want to call all my potential clients out there to call and seek my legal advice and skill.