Starting a Law Firm | Experience

Starting a law firm is not easy and it isn’t for the faint of heart.  My first recommendation to all graduating law students is that starting your own law firm after law school is not your best bet for making it as a solo attorney.

Experience is the key to hanging out your own shingle.  Why?  Because, law schools don’t do a very good job of preparing lawyers for the practice of law.  How do you get experience?  For starters, you need to be licensed in your particular jurisdiction.  After that, in general, most graduating law students do one of two things: (1) they get a job in private practice, or (2) they get a job in the civil or government arena.

Getting a job in private practice. 

Hopefully, you can find a job as an associate in a law firm after graduation.  Your first job will make a big difference on the kind of experience you obtain.

If you start a job with a large firm, you are not likely to have client contact right away and you, therefore, won’t need to worry as much about the procedural minutiae of practicing law.  Conversely, if you get a job with a small law firm, you are more likely to get practical experience quickly.

After you get your first job, my recommendation is to get as much client and courtroom contact as possible. You should also ingratiate yourself with an older attorney.  Establishing a mentor relationship can prove invaluable.  After that, if you work hard, and keep your nose to the grindstone, you may be ready to start a law firm.

Starting a Law Firm | Market Research

I probably haven’t talked enough about market research when starting a law firm.  I did quite a bit of market research when I was first thinking about starting a law firm.

Mirriam Webster defines market research as:

“research into the size, location, and makeup of a product market”.

That does a pretty good job summing up what I am trying to do with my market research.  I know my location.  The town where I hope to open an office is Apple Valley, Minnesota.  As with all big cities, there are many suburbs of the Minneapolis/St. Paul area in the Dakota County area.  Also, I don’t want to limit myself to one specific town or county, but I know from my prior practice in Indiana that it is best to develop a network in a specific county when starting a law firm.  You need to get to know the other attorneys.  You need to know the judges and their staff.  You want your office to be close enough that you are spending too much travel time getting from your office and to the courthouse.  All this involves detailed market research.

The size of my market is larger than I am used to in Indiana.  Obviously, the Twin Cities are much bigger than South Bend, Indiana.  I don’t know what challenges that will bring.  I have been through the Apple Valley courthouse and know it’s general layout.  It isn’t terribly different than all the courthouses I have ever been to.  Also, there is a great law library attached to the courthouse.  This should be very helpful in establishing a form library.  I’ll talk more about the need for a form library in a later post.

I also know the competition in my area.  There is one large law firm with about 30 attorneys.  My guess is that they eat up a lot of larger, business type work.  They are a bit out of my league as for as the clientele I want to attract, but I think I know who the big dog in town is.  Otherwise, there are many solo and small law firms in the area.  It doesn’t seem to be overly saturated with lawyers.  I’m not there yet, but I don’t think it will be terribly difficult to get a foothold.  I do find it interesting that there seem to be a lot of solo practitioners in the family and criminal law area.  I know the legal job market isn’t the best, but I was surprised at the number of solos.  Again, I hope that isn’t a problem for my new law firm.

One good thing about Apple Valley and the Dakota County area is that driving and transportation is very easy.  I am used to an older town with some crazy city plans.  It isn’t a big deal, but I earn my money by the hour and I want to be able get to the courthouse or to wherever my client needs me to be quickly.

Finally, I think I know the marketing and advertising structure of the attorneys in my market.  I am happy to report that I think I see some avenues of getting my name out there quickly that other attorney don’t appear to be taking advantage of.  It is both a blessing and a curse of all attorneys who start a law firm that they inevitably have more time on their hands to market themselves than more established attorneys do.  Would I rather have the problem of having too many clients and too much to do?  Yes.  But, I’ve got more time to make that dream a reality.

As I’ve stated in prior posts, I’ve already begun networking with attorneys in the area to get feel for things.  If my wife and I could just find a home and move there, things would be a little easier in my quest to start a law firm.

Starting a Law Firm | More Guest Blogging

It has been blog, blog, blog lately for me in my fledgling quest to start and build a law firm.

I will be guest blogging on several more websites, with the most recent being LegalJob.com.  LegalJob is a website dedicated to helping law students and young lawyers learn about what it takes to be a successful lawyer.  That kind of blog is certainly something that I’m interested in and I hope you are too.  Please follow LegalJob in the near future to look for my posts.  I’m hoping to post during mid-week as I’m already scheduled to blog on Friday’s for another website (not to mention my own blogging duties).

I haven’t started my guest posts for either the Law Street Journal or LegalJob.com, but you should check both websites out soon for my material.  As I’ve written about in prior posts, when trying to start a law firm, it is so very important to network with people in your chosen niche area.  Right now, since I am not licensed yet in Minnesota, my chosen niche area is blogging about how to start a law firm.

I’m getting the word out now to like minded people in my niche area.  That’s how I plan to start and grow my practice.

Starting a Law Firm | Blogging

In my continuing quest to start a law firm, I have been thinking a great deal about blogging and internet marketing.

I have learned a great deal about starting and building a law firm and the real purpose of blogging.  My naive thoughts when I started this blog was that it would be a fun way to share what I am going through with whatever poor sap was interested in reading my posts (my wife, my mom).  Then I started to dig deeper into this vast morass of keywords, SEO, USG, and content-driven-marketing.  (yes, I may have too much time on my hand while I wait to start studying for the bar exam).

After practicing for 3+ years at a general practice firm, I never did this kind of thing.  I wasn’t starting a law firm.  I did network quite a bit and tried my darnedest to get my name out there.  And it worked.  But, I didn’t do blogging.  I didn’t do internet marketing.  And I should have.

Of course, there is the fact that my firm was well established in the community.  Starting a law firm wasn’t an issue then.  The phone would ring there and I would often take a cold call.  I got a lot of work that way.  After a while, I started to think:  “what makes the phone ring?”  Why are people calling this number?  The phone book?  The internet?  Reputation?  Probably all of the above.  But, I never thought about a blog.

When thinking solely about starting a law firm, blogging is a wonderful way to quickly and organically develop a readership.  Those readers know people.  Those readers may need a lawyer.  The readers’ friends may need a lawyer.  Those people may call the telephone number.  Blogging is a sort of instant networking – that is, as long as you write good content and then share it with your friends, family, and colleagues.  How do you share it?  Twitter, Facebook, StumbleUpon, Digg, and so many other social media websites.

Now, I will be the first to admit that I was somewhat ambivalent about social media.  I like social contact better.  But, like it or not, social media has a purpose and it (in my humble opinion) is leading the forefront of a new form of marketing.  I’m going to ride the wave and see where it takes me.  I have a feeling that it is only going to help me start and build my law firm.

Starting a Law Firm | Guest Blogging

I wanted to share some exciting news with readers of how to start and build a law firm.  I will be writing as a guest blogger on The Law Street Journal.

The Law Street Journal (LSJ) is a new website and blog dedicated law students and providing information to them about law school and beyond.  I guess I come in on the “beyond” part related to starting a law firm.  I will be writing a weekly guest column related to taking the bar exam.

As I have stated in a previous post, I am signed up for Bar-Bri (yay!) and will begin studying for the Minnesota bar exam in July.  I plan to post my thoughts and advice throughout the process.  I hope that law students get something out of it.  I know I didn’t have a clue what I was doing when I took and passed the Indiana bar exam in 2007.

I am excited about this opportunity.  Be sure to check my posts on LSJ.  I’ll be sure to link to them here and tie in information on starting a law firm.

Starting a Law Firm | Raising Your Children & Starting a Firm

I would feel remiss if I didn’t mention at least once in my blog about starting and building a law firm that I have a son.  His name is Benjamin and he is a beautiful three-month-old boy.

I thought of this post last night while laying awake, feeding Ben from a bottle, and thinking about whether I can really start a law firm in Minneapolis, MN and whether it can actually be successful.  For those of you who have kids, you know raising them is hard work.  It is fun work.  It is rewarding.  But, it is work.  My worry has been that I won’t be able to start a successful law firm and raise Ben properly.  I am at home a lot with him right now and I cherish the time I have gotten to spend with my new son.  I worry that if I start my own law firm, that Ben won’t have a parent at home with him.  My mom stayed at home with my brothers and I and I still remember that fondly.

Now, I would also be remiss if I didn’t mention that I have a beautiful and talented wife.  She is my partner in this little joint venture and she is always available for Ben when he needs her.  The way our move from Indiana to Minnesota is shaking out, she has also managed find a way to be home a lot with Ben and I.  So, Ben has got it pretty good right now.  But, my wife will be starting a job as a new family medicine doctor in August and I know she is going to be working a lot.  I am taking the bar exam in July so I will  be home but studying before starting a law firm.  Will little Ben be ignored and get the attention he needs?  Will we find a reasonably priced baby-sitter in Minnesota that cares about him?  Should I just stay home and take care of him and forget about starting a law firm?  Tough questions – all.

I should also admit that Ben is really not that much work right now.  He has his basic needs of eat, sleep, go-to-the-bathroom and then repeat the cycle.  He does play a little bit, but he is really a very easy, good boy.  We are lucky.

I think the answer that I have come up with is that each family finds their own way.  I am not going to give up on my dream of starting a successful law firm, but I am also going to be cognizant to my responsibilities to my special little boy – Ben.