This is an often discussed topic, but I am having trouble choosing a name to start and build my law firm. I am going to be a solo practitioner so something with name seems right. However, isn’t it a little cliche? I was thinking of something with my initials. That might appear to be a little more professional while giving the impression of an established firm. Of course, I don’t want to get into any trouble with false advertising as a family law lawyer. Check out this interesting post from My Shingle for what not to do. Of course, I could always wind up a Supreme Court justice.
I won’t tell you my initials, but I will say that a firm in Chicago is already using them. I won’t be practicing as a family law lawyer in Chicago so that shouldn’t be too much of a problem. I will also say that I don’t plan on saying anything like Joe Lawyer & Associates. If and when I get an associate or partner, I’ll use it. Not until then.
Also, while I’m on the topic of names, I had considered whether the location starting my family law firm should be in the name. I have noticed a lot of joelawyerinnewyork type of names. Could it be a good idea? One interesting idea is using a thesaurus and start bouncing ideas around. I’ll keep you updated and all suggestions are most appreciated.